Key Elements of Successful Strategy (R.Grant, Contemporary Strategy Analysis, 1998)
1. Deep and thorough understanding of the competitive environment
2. Objective assessment of internal strengths and weaknesses
3. Clear, consistent perfonance goals and targets
4. Effective implementation based on total organizational commitment
Key Elements of Core Competence
1. Distinctive and Superior to Competitors (차별적 우위)
2. Scarce and Difficult to Imitate (모방어려움, 희소성)
3. Important in Value Creation(가치창조)
4. Leverageable to Other Businesses(다른 사업에 모범이 되어야)